About Us

Established in 1999, the Gippsland Natural beef brand was one of Australia's first producer-owned beef brands to carry the MSA tenderness guarantee.

Produced by a dedicated group of farmers, Gippsland Natural Beef has set a benchmark for cattle raised on the lush pastures of the high rainfall Gippsland region of Victoria.

In choosing Gippsland Natural Beef you are making a conscious decision to support a quality local product with a direct link back to the farm gate.

Free-range

Our cattle are healthy, well-fed livestock raised on lush pastures of the high rainfall Gippsland region of Victoria, allowed to roam free and carefully managed to minimise stress.

Grass-fed healthy beef

Gippsland Natural Beef carries the rich grass-fed flavour from animals grazed naturally on lush pastures. It tastes like beef used to.

Meat science can demonstrate that beef from such grass-fed systems compared to intensive feedlot production systems contain elevated concentrations of vitamin A, vitamin E, increased levels of omega-3, a more desirable omega-3:omega-6 ratio, and increased levels of conjugated linoleic acid (CLA), all with favorable biological effects on human health.

 

No artificial hormones or antibiotics

Unlike most feedlot-produced beef, Gippsland Natural Beef has been produced with no artificial growth-promoting hormones (HGPs) or prophylactic antibiotics.

Guaranteed tender

Gippsland Natural Beef uses the Meat Standards Australia (MSA) grading system to guarantee a consistently tender meat and eating experience.

G.N.M. Front Page |Home | Terms & Conditions | Privacy Policy | Site Map | Contact Us