Gippsland Natural Meats is a producer-owned company.

Our aim is to promote our natural, grass-fed free-range beef, raised without the use of hormonal growth promotants or antibiotics on lush pastures of the Gippsland region of Victoria.

Flavoursome grass-fed products from a dedicated group of beef producers and underpinned with the Meat Standards Australia tenderness guarantee, are finding their niche in leading gourmet butcher shops, cafes, gastronomic pubs and fine dining restaurants.

Established in 1999, the Gippsland Natural Beef brand was one of Victoria’s first branded beef products to carry the Meat Standards Australia tenderness guarantee.

In 2002, the Gippsland Natural producers took a further lead establishing the Enviromeat brand through the development of the award winning Enviromeat Environmental Management System (EMS) compliant with ISO 14001. Australia’s first Environmentally Certified beef brand is also underpinned by MSA tenderness guarantee.

Gippsland Natural Meats is looking to export markets with Australian Natural Beef.