Meat Standards Australia Grading System

Gippsland Natural was one of the first beef brands to adopt the MSA grading system. As producers we are keen to ensure our customers are guaranteed the best eating experience that can be done using the Meat Standards Australia Grading System...

Tenderness Guaranteed

The MSA Grading system measures a range of attributes in the meat against a standard that has been scientifically proven in over 520,000 consumer taste tests to contribute to the eating quality of the meat.

These include:

• Breed
• Age - via ossification not dentition
• Weight
• Sex
• Marbling
• pH
• Fat Colour
• Meat Colour
• Fat Cover
• Hang Method

Gippsland Natural carcasses are all hung using the MSA Tenderstretch method whereby the carcass is hung from the hip bone instead of by the achillies, the traditional method.

Tenderstreching carcasses has been scientifically proven to significantly increase
the eating quality of selected cuts, in particular the striploin/porterhouse, the rump,
topside and silverside.

Carcass feedback is provided to the retailer to identify minimum
ageing requirements to maximise eating quality and the producer to
help identify traits in the herd and improve breeding programs.

By underpinning Gippsland Natural with the MSA Guarantee,
consumers of the product will enjoy a full-flavoured
tender meal of the highest eating quality.

The MSA system also allows for DNA tracing from paddock to plate.

» Download MSA Beef Info Kit

For more information about MSA visit                  www.msagrading.com.au

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