Established in 1999, the Gippsland Natural Beef brand was one of Australia's first producer-owned beef brands to champion the paddock to plate philosophy, and to carry the MSA Eating Quality Guarantee.

Produced by a dedicated group of farmers, Gippsland Natural Beef has set a benchmark for cattle raised on the lush pastures of the high rainfall Gippsland region of Victoria.

In choosing Gippsland Natural Beef you are making a conscious decision to support a quality local product with a direct link back to the farm gate.